Monday, 1 April 2013

Ekulo Int Ltd re-focuses consumers confidence in Baron De Valls

This was culled from Sis. Linda Ikeji's Blog

In an event that befits the brand class for one of the pioneering and foremost wines in the Nigerian market currently, Ekulo International Ltd, the company whose entrepreneur won the Sun Newspapers’ Business Man of the Year, 2012, held a Media Re-Launch of Baron De Valls wine, one of the best brands in the vast catalogue of products for which they are sole distributors in the Nigerian market today. 

The event which drew brand correspondents from virtually all principal media organizations in the country, from traditional print, audio and television to the neuveau cyber-media with many representatives of brand promoting websites and blog spots, saw the unveiling of the Baron De Valls to the media, for the purposes of brand illumination and propagation. The re-launch took place at the Welcome Hotels, International Airport Road Ikeja, from 10 am till 2pm on Tuesday 26th March, 2013. View more photos after the cut>>>

Speaking at the occasion, The Marketing Manager of Ekulo Group of Companies, Mr. Emeka Oramadike, said that the purpose of the re-launch was as a result of the alarming rate at which counterfeit wines are surfacing in the Nigerian market today, with their names bearing the prefix of “Baron De…..” with all kinds of suffixes. He revealed to the media that “Baron De Valls” was introduced to the Nigerian market, at a time when Nigerian consumers were more attuned to beverages such as Beers and Stouts as well as spirits. He said that Ekulo Group of Companies invested a lot of money, manpower and the strength of their unmatchable distribution network, experience and skills to practically groom Nigerian consumers into acquiring a taste for wine through the Baron De Valls brand. He posited that indeed for a majority percentage of Nigerians, the first bottle of wine they ever purchased was Baron De Valls. Baron De Valls came in at price and quality and availability that enabled it to cut across all economic strata, thus demystifying ‘wine’ as a sole preserve of the high and mighty. The result was that a new niche was carved for wine in the Nigerian Consumer’s list of preferences and Baron De Valls sat very comfortably as the centre of attraction in that list till today. However recent developments saw the odious cropping up of other drinks who try to ride on a platform sacrificially built by Ekulo group, to reap consumers’ patronage where they did not sow. He said that thus the company found it necessary to come out and say to the Nigerian Media and Public: “IF IT IS NOT BARON DE VALLS, IT CANNOT BE LIKE BARON DE VALLS”  
He urged millions of their loyal Baron De Valls Consumers not to be deceived by look alikes and name-alikes, but to stay comfortably and immovably with their beloved Baron De Valls because the quality and price will not change and henceforth, it will be available even closer to them than before.
The Head, Sales and marketing for Ekulo group of companies Mr. Pawan Moudgil, while supporting his colleague, urged Nigerians not to be swayed or stampeded into abandoning their loyalties for Baron De Valls. He reassured them that Baron De Valls was produced in Valencia, the highest and most traditionally revered wine-making region in Spain by the Vincente Bodegas Gandia wine making family. He said that the company is over one hundred and twenty five years old and has retained an untainted culture of making quality wines fit for royalties. He said that today, the company has presence in over 85 countries world wide, combining tradition with innovation and quality to create wines of value at affordable prices, thus becoming undisputedly one of the most professional wine making outfits in Spain today. He says: “to sell millions of bottles year after year in such difficult and demanding markets as the UK, the wines must be free of any weaknesses and to achieve this, consistency in the best managerial practices is needed and this is what Bodegas Gandia does.” Mr. Pawan said that at Bodegas Gandia, there is one single policy: all wines must be “Not Just Good but Great”

The event saw the unveiling of the Baron De Valls range of wines to the cheering and applause of excited men of the press. There was a question and answer period during which Ekulo officials fielded questions from journalists. In one of the responses, the officials explained to the media that indeed wine are used for cooking, in baking and also in making certain sauces.
Baron de Valls are a range of excellent wines, made with a selection of the best grapes,that is full of flavours like Cherry, ripe fruit, creamy oak, minerals and a sweet finish. Baron De Valls have great taste which makes it very outstanding. They also have sufficient percentage of alcohol which makes them ideal for any party or get together. Baron de Valls wine recently thrilled her teeming admirers with more wine varieties by the debut of Baron De Valls Cabernet Sauvignon, Baron De Valls Cava Brut and Brut Rose.

From left, Head, Sales and Marketing, Mr. Pawan Modguil, Manager, Sales and Marketing, ICC Branch, Pamela Nweke, Group Marketing Manager, Mr. Emeka Oramadike, Category Manager, Mr. Leke Oyedele all of Ekulo International Limited and Media Consultant to Ekulo International Limited, Mr. Ingram Osigwe during the relaunch of Baron De Valls wine,  product of Ekulo International Limited held on Tuesday in Lagos

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